Logo Design

We usually tend to remember a brand by looking at its logo, hence Logo Design needs to be elegant, attractive and uninterpretable. We are here to provide you with the same service for enhancing your business and giving it a logo identity. On an initial basis, we provide nearly 4-5 logo concept designs, which are then customised according to the requirement of the client. Also, stationery designs along with the logo are provided.
 
A company's logo design is as important as the business itself. Get your logo personalized with someone who is an ace at Digital Media and its Marketing. 

The designers have put in efforts in such a manner that reflects on the logo that is being designed. Here, not only the logo but also Visting Cards, Paper Bag Design, and Letter Pad is being designed by the digital media company.
 
A hint of vibrant colours on your business card which is also known as visiting card will give a radiant look adding to its beauty. The designs are designed in order to suit the type of your business, illustrating the features of your company.
A well-designed logo is one of the most important elements on the visiting card revealing the actual identity of your business.
An effective visiting card has various important information such as, "The Title, Address, Punch Line, Contact Information, etc. This information is kept short and sweet so that it fulfils the basic requirements giving fulfilling information.
Companies are created to make money -- it's not the most poetic statement, but it's the one you need to start with. And in order to make a profitable business, you need to be able to sell yourself just as well as your product. Marketers today tend to agree that buyers connect much more strongly to stories than they do to the basic facts of your product. What does this mean to you? There needs to be some story in your logo.
Before you even think about what this logo will look like, take some time asking yourself what the story behind your company is. When we look at Coca-Cola, we don't see a brown, carbonated beverage -- we see polar bears and thick, white script letters.
Step outside of what your company does and convey why you do it. That “why” is the root of your story, and it should come through in the colour, shape, and typeface of your logo. If your logo were the title of a movie, what would it look like?
Armed with your why and a few keywords for direction, grab a pencil and paper and start sketching every idea that comes into your head. Allow each new concept to evolve on its own. Don't get frustrated if the first few aren't right -- keep refining, using previous sketches to influence the outcome of new ones. You might focus these sketches on a shape, the name of your brand, or both.
As you're sketching the concepts for your logo, keep these tips in mind:
Keep the shape simple. If you can sketch the most symbolic components in seven seconds or less, you're in good shape. You should absolutely avoid any popular clip-art artwork or generic symbols like a globe, star, or similar icons that people too easily identify from other places. These are easily forgotten at first glance. The more creative you are at this stage, the better your final logo. Your logo is what your consumers will remember the most. Be honest in this artwork.
Colours can either be your best friend or your worst enemy. You need to include colour with your logo, but be selective on which colours you use. Be mindful of current colour trends already being used today and in your target market. As a general rule, don't choose more than three colours. Choose a colour or group of colours that will make you stand out from your competition. But please, for the love of marketing, don't use the whole rainbow!
Once you've got a handful of different sketches on paper, take a step back and pick the top three concepts. Don't think too hard about this -- consider the designs your eyes keep going back to, and select them to show to others.
Share these drafts with your friends, family members, and a colleague you trust. If possible, bring these sketches to someone who best fits your buyer persona -- or your ideal customer profile. This gives you the most productive opinion on your artwork because it can indicate how customers will receive your brand -- not just the people close to you.
Be prepared for honest feedback and don't take any negative comments personally. These criticisms will only make your final logo better. Use their feedback to select one final concept to develop into a design.
Your logo's colour scheme might look great against the colour of the canvas on which you designed it, but eventually, your logo will be placed on backgrounds whose colours you didn't start with.
Let's revisit our Coca-Cola example from Step 1. As you can see below, the company's logo can work across any coloured can it sells.
Choose a Font
This is the time to combine text with imagery. If you've chosen sketch is primarily a shape or symbol, rather than text, begin to factor in the written name of your company. Consider the typeface this text will carry if your company name ever stands on its own without the symbol.
Believe it or not, your font choice can say a lot about your business. You can choose a font that's either serif (with stems on each letter) or sans serif (no stems) -- also known as classic or modern, respectively.
Logos are meant to represent your company on multiple platforms -- in print, on your website, on each of your social media business pages, and across the internet as your business grows. You want a logo that can be blown up super large for a billboard, but also scaled down for screening onto the side of a pen.
Every part of your logo should be legible, regardless of the logo's size.
Whew -- still with us? We know this might seem a little overwhelming, but take it slow and don't rush yourself. It's better to follow the process through to completion and end with a remarkable brand than to start over a few months later due to a design error or change of heart.
 
Connect with us on this to get your logo made which leaves an impression on the minds of the